• Sociocultural and everyday creativity emerge as distributed, context-sensitive processes where individuals move between roles, cultures, and material cues, yielding innovative practices in everyday life and organizations, with emphasis on social context, motivation, and material influences across communities [4] [6] [9] [18].

• Practice-driven creativity in organizations emphasizes social practices, leadership dynamics, and collaborative co-creation, drawing ethnographic and team-level insights into advertising and knowledge work that shape idea emergence, collaboration, and evaluation [8] [10] [20] [17] [16].

• Design-focused communication and dissemination examine how keynote strategies, cocreation narratives, and cross-disciplinary design processes steer public understanding and industry messaging through codesign and narrative engineering [1] [3] [7] [19] [5].

• Toolkits, artifacts, and technology shape creative work via gamified ideation, material agency, and object-mediated processes; studies explore how tools, toys, and everyday objects influence creativity in groups and individuals [14] [12] [18] [15].